Daniel Lorch Design

Daniel Lorch Design is an international design studio for strategic product design. Using methods like trend research, data analysis and design thinking, I identify existing potentials of a company and develop product ideas that are culturally valuable and commercially successful. The “right” product helps companies achieve sustainable growth, continuous visibility and internal stability. My spectrum of services ranges from intelligent furniture, lighting and product solutions to digital applications, spaces and strategic consulting. Depending on the project requirements, I put together teams of experts from my network, which consists of programmers, architects, photographers and manufacturing facilities. Daniel Lorch Design was founded in 2007 in Berlin and received various awards. The works are published regularly in the press and are represented at international exhibitions. Daniel Lorch is art director of the design brand L&Z and founder of the Berlin food truck start-up walkingboxes, which sells sustainable food trucks made from steel containers.

Capabilities

Product
Design research
Product development
Packaging design

Strategy
Trend research
Design thinking
Value proposition design

Digital
UX/UI design
Web presence
Mass customization systems

Brand
Identity & design development
Art direction
Storytelling

Design the right Thing!

Design the Thing right!

Discover
The start of a project is a period of discovery, gathering inspiration and insights, identifying user needs and developing initial ideas.

Define
The second quarter represents the definition phase, in which we try to make sense of all the possibilities identified in the Discover phase.

Develop
The third quarter marks a period of development where solutions are created, prototyped, tested and iterated. This process of trial and error helps us to improve and refine ideas.

Deliver
The final quarter of the model is the deliver phase, where the product or service is finalised and launched. The key activities and objectives during this stage are: final testing, approval and launch, evaluation and feedback loops.

Clients
L&Z
Faust Linoleum
Tecta
Philips Lightning
Place/Making
Lobe
R-EH
Lindemann
Tischlerei Wust
Quandilo
EWO
Knoll
Nudes & Lamps

Past Collaborators
Clara Diaz
Axel Mert
Nicole Dietz
Jonathan Ihm
Sigrun Kempter

Awards

2018
AD Design Award, Best Updater, Nominee
2013
Designpreis der Bundesrepublik Deutschland, Silver
2011
Design Report Award, Special Mention
2009
Designplus Award, Light + Building, Nominee
2006
IF Concept Award, Winner
2006
Designpreis der HTWG Konstanz, Gold

Lectures & Talks
HBK Saar, Saarbrücken
Bauhaus Universität, Weimar
Frisches Design, Nuremberg

Exhibitions

2018
L&Z, Handmade in Germany, ICFF, New York/USA
Tecta, Salone del Mobile, Milan/Italy
Tecta, IMM Cologne, Cologne/Germany

2017
Dutch Design Week, Linoleum a different dimension, curated by Forbo designer Marijke Meijer, Eindhoven/Netherlands
SaloneSatellite, 20 Years of New Creativity, Milan/Italy
Tecta, Salone del Mobile, Milan/Italy
Tecta, IMM Cologne, Cologne/Germany

2016
L&Z, Orgatec, Cologne/Germany
Palermo Galerie, Stuttgart/Germany
Klarheit und Form, Bundeskunsthalle, Bonn/Germany
State of Design, Berlin/Germany
Faust Linoleum, Internationale Handwerksmesse, Munich/Germany

2014
L&Z, Design aus Berlin, stilwerk, Berlin/Germany
Do you read me?!, Berlin/Germany
Objects in between, Passagen, Cologne/Germany
L&Z, IMM Cologne, Cologne/Germany

2012
Salone Satellite, Milan/Italy

2011
Qubique, Black Box curated by Hermann A. Weizenegger, Berlin/Germany
Cheongju International Craft Biennale, Cheongju/Korea
Salone Satellite, Milan/Italy

2010
DMY Design Gallery, Berlin/Germany
Interieur 2010, Design Competition, Kortrijk/Belgium
Interieur 2010, Me and Technologie curated by Petra Schmidt, Kortrijk/Belgium
Sächsisches Industriemuseum, Marianne Brandt Wettbewerb, Chemnitz/Germany
Tendence Talents, Frankfurt/Germany
DMY Youngsters, International Design Festival, Berlin/Germany
Galerie im Regierungsviertel, Forgotten Bar Projekt, Berlin/Germany
Light + Building, DesignPlus Ausstellung, Frankfurt/Germany

2009
DMY Asia Tour, Tokyo/Seoul/Singapore/Taiwan
DMY Allstars, International Design Festival, Berlin/Germany

2008
Young Designers Meet The Industry, Berlin/Germany
DMY Youngsters, International Design Festival, Berlin/Germany
Passagen 08, Cologne/Germany

You are interested in a collaboration?

•	Come by for a coffee and tell me about your project!
•	Email me your briefing and I`ll get back to you asap!

Daniel Lorch Design is an international design studio for strategic product design. Using methods like trend research, data analysis and design thinking, I identify existing potentials of a company and develop product ideas that are culturally valuable and commercially successful. The “right” product helps companies achieve sustainable growth, continuous visibility and internal stability. My spectrum of services ranges from intelligent furniture, lighting and product solutions to digital applications, spaces and strategic consulting. Depending on the project requirements, I put together teams of experts from my network, which consists of programmers, architects, photographers and manufacturing facilities. Daniel Lorch Design was founded in 2007 in Berlin and received various awards. The works are published regularly in the press and are represented at international exhibitions. Daniel Lorch is co-founder and art director of the product brand L&Z and founder of the Berlin food truck start-up walkingboxes, which sells sustainable food trucks made from steel containers.